Decca Distribution, the plumbing merchants who know their GRP water tanks and accessories like the back of their hand – had a little hiccup in their Google Ads campaigns. Despite running their own campaigns, they weren’t seeing the sales boost they’d hoped for. Ads were missing the mark, traffic wasn’t converting, and their ROI was about as impressive as a soggy pipe.
Enter IDIGIU! We swooped in, armed with data and a whole lot of expertise, to revamp their Google Ads strategy and make sure their investment actually worked as hard as they do.
First, we put on our detective hats and took a deep dive into their existing campaigns. What did we find? Their keywords were more “meh” than “money-making.” Potential customers were slipping through the cracks, and their ad spend was being drained faster than water through a leaky pipe. We got to work building a keyword strategy that actually works - one that brings in high-intent traffic ready to pull the trigger on a purchase.
With the foundation laid, we reworked and relaunched their ad campaigns across Search, Display, and Shopping. Let’s break it down:
Search Ads: We wrote killer ad copy that made people stop scrolling and start clicking. Keywords? We structured those into tightly targeted ad groups. And landing pages? We optimized them to nudge visitors from “maybe” to “heck yes, take my money!”
Shopping Ads: We gave product listings a makeover – better descriptions, high-quality visuals – to make sure they popped and clicked in all the right ways.
And guess what? Since we kicked off in January 2024, Decca’s online sales have been on a roll! In fact, the new campaigns have generated a staggering $46,000 in sales, with a jaw-dropping 256% ROI. We’ve continuously refined bidding strategies, tested fresh ad creatives, and kept a hawk’s eye on performance.
The result? Less wasted ad spend, more conversions, and a client who’s finally seeing the sales they deserve. But we’re not done yet! We’re still fine-tuning, testing new opportunities, and pushing Decca’s results even further.
Testimonial
""
