NKMT

The Natalie Kate Moss Trust (NKMT) is a UK charity focused on raising awareness and funding for brain haemorrhage prevention and recovery. They support vital research at The University of Manchester while encouraging people to take on fitness challenges to fundraise.

In late 2023, NKMT came to us with a clear mission: they wanted to increase awareness of their charity, get more people signed up to their fundraising challenges, and boost the overall amount raised. While the cause was powerful, their digital strategy wasn’t quite pulling its weight.

They had a Google Ads Grant sitting untouched, their website was running on Squarespace, and organic traffic was... let’s just say, more “meditative stroll” than “charity run.” On top of that, they were missing opportunities to connect with their supporters through email. They needed a digital partner who could jump in, make sense of it all, and get things moving.

We started with Google Ads. In December 2023, we got to work activating their grant, setting up proper conversion tracking (because flying blind just isn’t our thing), and launching targeted campaigns to attract potential runners and supporters. It didn’t take long before results started rolling in — a sharp increase in traffic, more sign-ups for their runs, and a very happy charity team.

After seeing success with paid ads, NKMT asked us to expand our support. We shifted gears to organic growth and long-term impact. That meant taking ownership of their SEO strategy, refining their site structure and content, and preparing for a full website migration from Squarespace to Wix. The new site isn’t live yet, but trust us — it’s cooking nicely.

At the same time, we stepped in to manage their email marketing. Using Mailchimp, we created smart, well-timed campaigns to update their community on challenges, share reminders, and deliver helpful info about brain haemorrhages — all in a tone that felt warm, human, and action-oriented. Emails were no longer just “sent”; they were opened, clicked, and actually doing their job.

The numbers speak for themselves — and they’re loud:

In the first few months of working together, NKMT saw a 100% increase in runners signing up for charity challenges compared to the previous year. More runners meant more fundraising, and their total donations shot up by 181% year-over-year.

On the organic front, traffic is up 77% in 2024, and we’re forecasting another 60% increase in 2025 if trends continue. Engagement through email has also seen a major lift — better open rates, more clicks, and real connection with their community.

And the best part? We’re still working with NKMT today, continuing to build on the momentum, support their digital growth, and fine-tune everything from SEO to email strategy. This is just the start of their digital transformation — and we’re proud to be running it with them (pun 100% intended).