Franklins Training

Franklins Training is all about helping businesses stay on the safe side with top-notch health and safety courses that keep teams protected and companies compliant. But when they came to us, their website was more “Where's the traffic?” than “Look at all these enquiries!” They wanted more traffic, more bookings, and a way to actually track what was going on behind the scenes.

Cue the IDIGIU entrance music.

First stop: a full website audit to uncover the good, the bad, and the definitely-needs-fixing. Then we mapped out a 6 to 8-month SEO strategy that balanced technical TLC with fresh, targeted content.

Here’s what we tackled:

• Squashed technical SEO bugs to get the site running like a dream

• Cleaned up their URL structure (because confusing links are so last season)

• Created shiny new landing pages to show off their courses properly

• Launched a blog to pull in more organic traffic with industry-relevant gems

• Set up Google Analytics—because flying blind is not the vibe

In August 2023, their website was limping along with just 109 monthly visitors. A few months later? 330+ users per month—a 203% boost. Not bad for a business that used to be buried under search results.

They started off ranking for just 19 UK-based keywords. Now? 77 and climbing. More visibility = more eyeballs = more bookings. And yes, that’s exactly what happened - more enquiries started rolling in from businesses wanting to book their training.

Then came the big moves. We helped them launch online courses, unlocking a whole new revenue stream. And when they decided to change domains (bold move!), we guided the transition like SEO bodyguards, making sure they kept their rankings and didn’t lose traffic in the switch.

SEO isn’t magic, but when you do it right and stick with it… it works. Franklins Training saw real, measurable growth, and we’re just getting started. The future’s looking bright (and very well-optimized).